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Why ION?
Comparing a luxury automobile like a Rolls-Royce to a
compact economy car is easy for most people. It's an area
that we all have experience in and that helps us differentiate
between the two, even though both vehicles have common
fundamentals, such as four tires, an engine and a steering
wheel. However, if our differentiation criteria were
based solely on these fundamentals, it would be
difficult to argue that these two products were that
different. We would conclude that it was hard to justify
paying so much more for a luxury car.
In our industry, the concept of an "Operating
Environment" is very new. Synchronization and motion
control systems have been around for decades.
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Isn't ION just
another one? No, but unfortunately, unlike the automobile
analogy above, most users don't have the necessary
experience to differentiate at this time.
Competitors realize this, and focus on the four tires,
engine and steering wheel equivalents in their products.
Many would
say, "Well, all I really need is four tires, an engine
and a steering wheel. The compact looks fine to me."
With the vast difference in price between a Rolls-Royce and
a compact, this valid choice is made every day. But, if
you could purchase a luxury car like a Rolls-Royce for not
much more than a compact, most would choose the hundreds
of extra amenities that the luxury car provides and consider
it incredible value.
Similarly,
ION has become the new standard in our industry because
those with enough experience to be able to
differentiate have also seen the incredible value
in making it the hub of their operations and the
exceptionally high return on investment they
realize from the system's unchallenged ability to stay
current and not become obsolete overnight. So, the next time
a competitor says "It's just like Soundmaster",
ask him about these 10 "luxury amenities" that we
are sure all can appreciate:
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24
hours a day, 7 days a week
telephone support |
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ATOM
CALL HOME that allows the designers of the system
to go "online" by standard modem and assist
you as if they were by your side |
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SMART
SYNC®, protected by two U.S. patents and one
Canadian, that synchronizes 24fps, 25fps, Drop and
Non-Drop simultaneously at play speed, or at varispeed
rates while maintaining a constant offset! |
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Soundmaster
Group's "we stand behind our products"
policy that puts our competitors to shame. For example,
SYNCRO-based systems sold in 1985 still receive our
legendary support while some competitors no longer
care about products they sold recently |
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A
proprietary Application Programming Language that has
allowed customers such as Walt Disney Studios
in Burbank and Sound One in New York to deliver
unique solutions to their mixers using otherwise
identical ION systems, without any custom EPROMs or
software from Soundmaster Group |
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Innovative
Touch Screen technology that can be personalized
to suit your specific needs |
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Free
software updates that don't require you to pay for
replacement EPROMs (you never have to replace EPROMs
with ION) |
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No
need for a separate computer to access our GUI or
other features such as hard disk storage of files.
While on this topic, ask about importing video EDLs
to automatically locate scene change numbers as used
on the mix of The Mummy Returns |
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No
third party devices required to integrate machines
such as a Sony 3348HR, or to lock a serial machine
using longitudinal time code (LTC) |
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Reliability
that has set a new industry standard. We invite our
prospective customers to talk with any of our
existing clients. We know they'll get a glowing report |
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